Foodimus - Kindly Made

Never out of plant-based food inspiration again.

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Client

Foodimus

Services

Visual Identity
Strategy
Tone of voice
Print Design

Foodimus is an online platform for food lovers and inspiration seekers. You can find, share and store your favorite meals very easily. You can easily upload an image of your food and tag all ingredients. You can even upload the complete recipe and categorize it on cuisine, flavor, and dietary preferences. Thousands of users from all over the world are uploading images of their meals, so you will never be out of food inspiration.

Together with the Foodimus team, we developed a brand strategy and identity to launch their first version of the platform this year in the United Kingdom. Our goal was to create a friendly and accessible image to help bind new users to the platform when launching in the UK. Simple design and communication by using vibrant colours, clear typography and smart visuals was the answer. We wanted to create a dynamic and recognisable branding which can be executed in many different options of communication.

"We have worked together very pleasantly with Kindly Made. They really have an eye for design and understanding of branding. They REALLY think along with you and come up with creative solutions. They are always prepared to do something extra and are professional in their communication. Our result is totally different than what we had in mind, but that is precisely the added value of Kindly Made. We will certainly recommend others to work with Kindly Made."

Robbert Vermeulen — Founder of Foodimus