Sow the seed for a
better sexual health
Client
Moving Fruity
Services
Brand Identity
Brand Strategy
Packaging design
Moving Fruity is a brand under the ownership of Vegan Toys, catering to the empowerment of women in exploring their sexuality. Based in the UK, Moving Fruity sells vibrators designed as fruits & vegetables, offering a unique avenue for females to connect with their sexuality.
Our collaboration with Moving Fruity has resulted in the creation of a compelling brand identity and captivating packaging design. Our primary focus has been to emphasize the significance of sexual health for women while infusing an element of enjoyment into the overall experience. By incorporating food-inspired packaging, Moving Fruity endeavors to challenge the prevailing taboo surrounding women's pleasure with sex toys, aiming to establish it as a natural and commonplace experience, much like buying vegetables. The aim is to foster a positive and open attitude towards pleasure, enabling women to embrace their sexuality with confidence.
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