Mr.Plaenty

Visual Identity
Strategy
Tone of voice
Print Design

Mr.Plaenty is a vegan street food stand located on the famous Albert Cuypmarket in Amsterdam. They offer South American vegan arepas with three key flavors, inspired by the South American kitchen. The arepa's offer a nice snack for everyone, as it is 100% plant-based and gluten-free.

We've created a colorful identity that helps them to tell their story. The vibrant color palette is inspired by the colorful cities of South America. The rough texture in the logo and typography gave the branding a handcrafted look, as the arepas are freshly made every day. We've created a dynamic pattern that represents the colorful arepa bread. The pattern is easily adjustable on a lot of messaging tools.