Mr.Plaenty - Kindly Made

arepa day,
every day.

client

Mr.Plaenty

services

Visual Identity
Strategy
Tone of voice
Print Design

Mr.Plaenty is a vegan street food stand located on the famous Albert Cuypmarket in Amsterdam. They offer South American vegan arepas with three key flavours, inspired by the South American kitchen. The arepa's offer a nice snack for everyone, as it is 100% plant-based and gluten-free.

We've created a colourful identity which helps them to tell their story. The vibrant colour palette is inspired by the colourful cities of South America. The rough texture in the logo and typography gave the branding a handcrafted look, as the arepas are freshly made every day. We've created a dynamic pattern which represents the colourful arepa bread. The pattern is easily adjustable on a lot of messaging tools.