Nieuw Mokums Beleg

Brand Identity
Brand Strategy
Illustration
Packaging design
Product development

Natasha Wiesemann

Nieuw Mokums Beleg is the very first fully plant-based Ossenworst. For those who are unfamiliar, Ossenworst is a traditional Dutch delicacy made from the meat of an ox, and it's widely regarded as one of the meatiest dishes you can find in The Netherlands. Typically served on a soft white bread sandwich known as a "Broodje Mokum" (or "The Amsterdam Sandwich"), it's a beloved cultural staple in the city of Amsterdam. However, with the city rapidly transitioning to a more vegan-friendly lifestyle, it's become increasingly difficult to find Ossenworst that aligns with our values.

That's why we've created an indistinguishable plant-based version of Ossenworst that allows people to enjoy a Broodje Mokum in a more responsible manner. We spent countless hours tasting, testing, and refining our recipe to ensure that it delivers the same mouth-watering flavor and texture as the original. And now, we're thrilled to share it with the world.