Get a taste of the
Real Amsterdam
Client
Nieuw Mokums Beleg
Services
Brand Identity
Brand Strategy
Illustration
Packaging design
Product development
Photography
Natasha Wiesemann
Nieuw Mokums Beleg is the very first fully plant-based Ossenworst. For those who are unfamiliar, Ossenworst is a traditional Dutch delicacy made from the meat of an ox, and it's widely regarded as one of the meatiest dishes you can find in The Netherlands. Typically served on a soft white bread sandwich known as a "Broodje Mokum" (or "The Amsterdam Sandwich"), it's a beloved cultural staple in the city of Amsterdam. However, with the city rapidly transitioning to a more vegan-friendly lifestyle, it's become increasingly difficult to find Ossenworst that aligns with our values.
That's why we've created an indistinguishable plant-based version of Ossenworst that allows people to enjoy a Broodje Mokum in a more responsible manner. We spent countless hours tasting, testing, and refining our recipe to ensure that it delivers the same mouth-watering flavor and texture as the original. And now, we're thrilled to share it with the world.
Looking to take your vegan brand's packaging design to the next level?
Get your hands on our free capabilities deck and discover how we've helped other vegan brands like yours succeed through stunning and effective packaging design.